Pro tip #1- The #1 killer of creative exercises is being critical of any initial ideas. Focus on the list, not how good the ideas are for the next step
Pro tip #2- Focus on a quantity of ideas and it will help improve the quality, we jumped to the first idea with our example for sake of time.
In the end, this is all about surprise and delight. Help people connect with your brand in a new and exciting way and they will share that excitement with others!