Research done by the Pepper & Rogers Group says 60% of businesses have lost a customer because they felt the business was indifferent to them. It seems like customers make a lot of decisions based on how they feel they are being treated, not just price and quality.
According to Gary Vaynerchuk, author of The Thank You Economy, “We will one day dust off the bones of companies that fossilized because they didn’t think caring could scale”. Caring for your customers secures them long-term— which is a pretty sweet deal when it comes to thinking about the future of your business.
But how can you say “I love you” to your customers?
Try the Candy Concept
- Mints: Refreshing
- Mints are a refreshing delicacy, they make even the worst after-taste bearable! Customer Experience: Train employees to be polite. Be honest with deliverables and time management. Apologize when you’ve made a mistake. Like a great mint after dinner, high quality service can ceMINT customer loyalty.
- Laffy Taffy: Laughter
- Charlie Chaplain once said, “A day without laughter is a day wasted.” Customer Enjoyment: Find ways to bring humor in, no one can compete with the power of a good laugh. Bring jokes into your interactions or add some levity to your products or services. Because even candy likes a good snicker!
- Lollipops: Feel goods
- Remember as a kid when you finished at the doctor’s office and they gave you a lollipop? It was their way of saying “thanks for not being terrible”. Customer Thank Yous: Customers like to be appreciated. So, whether it’s before they leave your store, over the phone, in an email, or even carrier pigeons, make sure to thank your customers for their business. Let them know you’re a sucker for a great customer!
- Chocolates: Flexibility
- If you are like us, you know that chocolate anything is amazing. No matter what form it takes, it’s always good to have around. Customer Feedback: Feedback is good with everything you do. Collecting assessments, responding to concerns and adapting are great ways to show your customers you care about every aspect of their experience.
Give your customers a sweet experience and keep them coming back like a kid to a candy store.
Need ideas on how to show your customers you care? Let us share the love!